About
Modern Watercolor Art for Playful, Heart-Forward Brands
Sara Franklin is a Southern California–based illustrator and surface designer known for her bold boho color palettes, intuitive watercolor style, and joyful themes inspired by nature, travel, and everyday adventures.
More About Sara
Inspired by everyday adventures, nature, food, travel, and her own quirky cats, she creates intuitive watercolor collections filled with organic shapes, joyful color, and charming character. Sara’s work focuses on spreading kindness and connection through the small moments—like sending a card, gifting an art print, or brightening someone’s day with a thoughtful surprise. Through her intuitive, sketch-free process, she brings to life greeting cards, maps, animals, florals, and hand-lettered pieces designed to make the world a little happier, one brushstroke at a time.
Why Work With Sara
Working with Sara Franklin means partnering with an artist who brings joy, clarity, and creativity to every project. Her intuitive watercolor style translates beautifully across products—from stationery and greeting cards to home décor, wall art, calendars, and textiles—while her bold compositions and limited color palettes make each collection feel fresh and instantly recognizable. Sara is collaborative, responsive, and flexible, with a strong understanding of how art needs to function in the real world for manufacturers and retailers. She’s passionate about creating artwork that connects with consumers on an emotional level, especially those who love travel, nature, and thoughtful gifting. Art directors can expect a positive, professional experience—and artwork designed to stand out on shelves.
Behind The Scenes
Sara Franklin Art is a Southern California creative space where intuitive watercolor, playful design, and joyful color come together. Filled with bright palettes, oversized shapes, and nature-inspired textures, Sara's studio focuses on creating modern watercolor collections for stationery, home décor, textiles, and lifestyle products. Every piece begins with free-flowing paint on paper—no sketching, no overthinking—just spontaneous creativity shaped by coastal light, outdoor adventures, and a love of meaningful connection. Surrounded by family, nature, and two charming cats, Sara’s studio is a place where imagination leads and every brushstroke aims to make the world a little brighter, one brushstroke at a time.
If you'd like to licensing some of Sara's artwork, please head on over to the Contact section so you can get in touch.